Samsung The Wall MicroLED display filling the end wall of a double-height living room

Displays

Redefining Large: When a Big TV Isn’t Big Enough

No matter the occasion, we’ve got good news for those who need triple-digit TV sizes: big just got bigger. Once a screen has to clear 100 inches, you leave the world of televisions you buy off a shelf and enter the world of modular displays — panels assembled on site to whatever size the wall can take.

The Kings of Indoor TVs: Samsung’s The Wall and Sony’s Crystal LED

Samsung’s The Wall and Sony’s Crystal LED are the biggest displays in the business, and they get larger than most people can picture. Sony let us configure a Crystal LED wall up to 960 inches diagonal. They are not sold as a 90-inch or a 110-inch model — they arrive as cabinets that tile together, so the size of the screen is a decision you make about the room rather than a box you pick off a spec sheet.

Samsung The Wall installed above a fireplace in a room with two-story windows
Samsung’s The Wall can be built well past 180 inches wide.

It isn’t just their size that’s great — they look fantastic too. Both use MicroLED, where every pixel is its own light source. That gives you the brightness and longevity of LED with the per-pixel contrast of OLED, and a picture that holds up from any angle and in a bright room. It is the one display technology that can go this large without asking you to darken the room like a dedicated theater.

Sony Crystal LED C-series display shown at 220 inches on a show floor
Sony’s Crystal LED C-series, here at 220 inches.

The King of Outdoor TVs: C SEED

Turn your outdoor sitting area into a summer-night theater at the press of a button. Or throw a sports pool party and unfold your TV to watch your favorite team rein in the game. C SEED builds the largest outdoor television there is, at 201 inches.

C SEED outdoor television standing open beside an infinity pool at dusk

This is a very cool product that rises up and unfolds to provide an unparalleled viewing experience — and then disappears entirely when it isn’t in use. Nothing sits in the middle of your view of the garden for the eleven months a year you are not watching a match outside.

If you like the concept, they also make an indoor version up to 165 inches.

C SEED outdoor television mid-deployment, its panels unfolding above the lawn
Mid-deployment: the panels rise out of the ground and unfold into one screen.

Is It the Right Size for the Room?

We love large TVs just as much as the next person, but bigger is not automatically better. Too much screen for the seating distance leads to neck and eye fatigue — you end up scanning the picture instead of watching it. We have a formula we use to work out the most comfortable size for a given room, and it starts with where people actually sit, not with the largest display that will fit on the wall.

Daylight, wall structure, and what you watch matter just as much. A screen this size is a piece of architecture: it needs a wall that can carry it, power and signal run to the right place, and a plan for what the room looks like when the display is off.

Redefine Big for Your Property

If you want to redefine big for your property, give us a call at 415-456-7000 or send us a message online. Together we’ll make your space a dream come true.

If a wall this size is more than the room needs, the same planning applies one tier down — see dedicated theaters for projector-scale pictures, or hidden TVs for a screen that leaves the room when it’s off. Everything we install is covered on the home theater page.

Home theater

More ways to watch

  • Home theater

    Dedicated rooms, Frame TVs, hidden screens, and large-format displays.

  • The Frame TV

    Artwork when it’s off, television when you want it — flush, wired, framed.

  • Hidden TVs

    Lifts, millwork, and screens that disappear when the room is not watching.

  • Dedicated theaters

    A room built for movies: seating, light control, acoustics, and calibration.

  • Kaleidescape

    Blu-ray-grade picture and uncompressed audio, with the ease of streaming.

Start a Conversation

How Big Can This Room Go?

Tell us about the wall and the seating, and we’ll size the display to it.

We design for homes across San Francisco, Marin, Sonoma, Napa, Alameda, and San Mateo counties.