The industry is very keen on 3D being a total TV revolution. They are hopeful that it will be as big as the HDTV rev
olution.A recent trade magazine article stated “3D is alive and well…” the author’s reasoning is that although sales are way below targets, the manufacturers are still investing heavily in the technology. In my opinion, hopeful manufacturers does not signify buy in from the market.A few downfalls to 3D are:
- Glasses are annoying
- Very little content available
- Some consumers find 3D nauseating
- Even on a 65″ TV the screen size is too small for 3D to have a dramatic effect
I have seen the demo broadcasts of sports in 3D and in my opinion, they have a long way to go.However, we are selling a lot of 3D TVs, and here is why: most top models from the major manufacturers are 3D capable. Since many of our customers are interested in the best picture quality, we sell them TVs that include 3D capability. The reality is that only a very small percentage of those customers are buying the 3D glasses and actively seeking out 3D content.In summary, at this point I think 3D is still a novelty, but only time will tell.
